Our Content Grows Leads

From catapulting inbound TOFU leads to authority gains across a site, our content is meant to create new opportunities at every stage of the funnel. And our stories are meant to be shared: Our writing and pitching has earned media across the web. And our organic SEO gets more clicks, for predictable lead flow into the future.

Some of our bragging rights

We created a set of 50 state landing page blogs that collectively net 73K in monthly traffic and 3,066 new conversions.
For another client, we snagged 40 Google snippets after crafting 50 state landing pages about business licensing in every state.
We wrote an industry trends eBook that led to ~200 monthly leads and an average of 24 booked calls per month in the 12 months after publication.
We won Google’s #1 spot for a difficult keyword in a crowded space. As a result, our client sees more than 10K visitors month after month for this single article.
We penned the #1 SEO traffic pieces for multiple clients. Last year alone, we brought clients over 100K in traffiic.

Whether your goal is SEO traffic or thought leadership pieces that drive engagement, we’ll make sure your funnel is full.

What have we done? Proved There's Always Room for 'Better'

We worked with a B2B, Series A insuretech client with a blog touching on common themes of the work world. The problem was, so did many direct and adjacent competitors’ blogs in a crowded and competitive SEO space. They landed clients on demo calls, but had no TOFU outreach to attract new leads reliably or predictably. We contributed:

A content strategy built from the bottom of the funnel outward
New content
A content pillar strategy
An internal linking strategy
A content repurposing plan

The Results?

The client saw SEO progress within 6 weeks in a niche where it seemed impossible to compete with established players.

Our #1 blog for traffic brings 570 monthly views and is the first touchpoint for customers who go on to spend $44,460 annually
The client achieved 3,734 new keyword rankings in year one
By month nine, SEO clicks increased 2,645 views month over month
Total traffic increased almost 300% in year one, topping 30,000 unique views

What else have we done? Snagged tens of thousands of visitors by explaining hard things in easier ways

For a series B B2B SaaS compliance client with low domain authority, helping other SaaS companies through SOC 2, ISO, and HIPAA compliance questions can be tough. Not everyone on the buying team speaks the language of compliance (and not everyone wants to). We created content:

That aimed at high-intent keywords for all major compliance certifications
That was on-brand
That prioritized Google snippets
That increased domain authority
That grew traffic and leads by being a trustworthy guide

The Results?

The client increased domain authority by ten points over 7 months of new, regular blog content.

Our 3 top performing blogs account for 35.7K monthly traffic
Up-to-date guides grew MOFU email sign-ups 30X
The client achieved over 5,000 keywords in the top ten position in one year
The client earned 3,700+ new organic backlinks in a year

Let Kefi Take Care of Content

Our content is fluff-free, includes SME quotes, and blends in tons of clear, understandable details that B2B clients share across their teams. We’re proud to make content that brings in traffic long after we’ve hit the publish button. Want to get started? Get on our calendar to talk about your unique needs.