Calculate your Content Marketing ROI
Content marketing doesn’t have to be a leap of faith. While your keyword and content clusters will depend on your business requirements, starting a content marketing campaign comes with some predictable milestones.
What’s Your Potential Content ROI
We’ll convert this into a number of SEO-focused blog posts per month
$Not sure? Use a conservative .007
%Potential Increase in Annual Traffic
After 1 Year of Content Marketing
0.00
Increasing MRR Every Month By
$0.00How Do We Turn Traffic into Customers?
1. Monthly Investment
We calculate the number of blogs you’ll create based on your monthly investment. Using an average number of keywords ranked per blog (10) and the average volume of searches for those keywords (a modest 3500 in total volume for all ten — another very conservative estimate that assumes you’re aiming at very low-volume, low-competition keywords as you start out), we extrapolate your potential new traffic.
2. Conversion Rate
Only some of that new traffic will convert. This calculator multiplies your potential traffic increase by your unique conversion rate (the number of visitors who take a desired action). In this case, that’s the number of visitors who become customers.
Here’s the warning: if you’re new to content marketing, your conversion rates should start to go down, even while sales and MRR increase.
That’s because most SaaS companies start building BOFU content that helps them on sales calls or compares their product features to a competitor. As you start to grow traffic outward to people who aren’t ready to buy, you’ll start nurturing more of your community, but convert fewer visitors.
If you're just starting to build out a full funnel
Conversion rates are one of the most volatile pieces in calculating your ROI. You may not know your conversion rate apart from high-intention keywords. If you’re fairly new to content marketing, use our modest .007 figure.
It should give you a baseline for the kind of returns you should see and their costs.
If you have multiple pieces of existing content at all funnel stages
You can accurately calculate your conversion rate.
Divide the number of new customers per month (via your website) by the number of total visitors.
In other words, if you get 1,000 monthly visitors and 1 new customer, your conversion rate is
1 / 1000 = .001
3. Customer Lifetime Value
Input the average customer’s monthly payment multiplied by the average number of months they remain customers. That’s the true value of a single conversion, though you won’t get a chance to see all that value the first month they become a customer.
How Does my Content Marketing ROI Grow Over Time?
SaaS businesses and content marketing have something in common: both see gains month after month from efforts long before.
You’r monthly content marketing budget is related to the number of new monthly visitors, but it pays off month after month.
Similarly, visitors become SaaS customers who contribute to your company’s success long after they first visit a website.
That makes measuring content marketing a more challenging task with a sweet reward — ongoing visitors, conversions, and new customers long after you publish an article.
Let Kefi do the Heavy Lifting
We’ll tackle content strategy, from keyword research to production. It’s easy to get started compounding traffic. Get on our calendar to talk about your unique business.
