Our Services
At our heart, we’re a blogging agency, and our content services are centered on articles and content that promotes those articles. Working with us on content is a simple process:
1. We’ll meet to determine your scope and what makes your brand unique.
2. We’ll conduct research to offer you some possible directions that meet your needs and that we thank have the most promise.
3. We’ll construct a content strategy and content calendar based on our work together.
4. We’ll handle making your content, editing, and handling any graphics to make it great.
Content
Our content may come as:
- SEO blog articles
- B2B articles with no SEO component
- Studies
- “State of” Reports
- eBooks / lead magnets (with or without formatting)
- Social media and email content based on our articles
SEO Blog Articles
Articles are meant for both Google AND your customer persona. These are human written, compelling to humans, and come chock full of semantic keywords, strategic headers, links, and valuable statistics and quotes from experts to help them bring in relevant traffic for you.
- Count on us to create blog outlines and drafts for your approval.
- We can even do ranking revamps to boost performance, updated with new information or changing search intent (and build them into your content strategy).
B2B Articles
There’s more to life than SEO. You have bottom-of-the-funnel content to write for the humans you already know. We help round out your funnel with pieces on how to get the most out of features, thought leadership, industry tends, etc.
- We can create briefs or work from your own
- include data-rich research
- We source SME quotes for one-of-a-kind content
- We use outbound and internal linking
- We structure articles for social posts and conversion
- We handle project management, editing, and have responsive feedback turnaround times
Studies + "State of" Reports
When you execute a study, you cement your authority in your field. When you do a study with us, you’ll get concepts, data collection, visualizations, and a final draft with edits, and even media outreach. We price studies based on:
Data Types
- Whether you provide data (from your own product or a survey of your users, for example)
- If data is publicly available (like the census or Google search data)
- We must purchase data (think: anonymized bank records to show publicly unavailable company churn rates)
eBooks + Lead Magnets
These deep-dive pieces are meant to guide and educate a very specific customer persona. We build them with your extraordinary detail and attention to your audience, for higher-converting assets that work for you for years to come.
- Work with us on complete product formatting or copy
- Use your brief or we’ll create one for you
- We include the best starts and power our copywriting for conversion
- We’re happy to remix interviews, podcasts, SME input, or source our own external, original content for a bigger impact
Get expert SaaS content done better with Kefi
Want to make something beautiful together? We handle great ideas, but also the nitty gritty of project management, editing, and feedback cycles. Get on our calendar to start making great things.
