Our Services
Your goal is to turn your funnel into a faucet: when it’s on, it’s working at every stage along the way, growing your business with compelling content. It’s trackable, growing, and every piece of content feeds your strategy and business goals.
What does that look like?
Content Strategy
Our content strategy services are fractional—that is, we’re able to partner on a complete suite of content assets, or just the parts where you could use some extra bandwidth.
Our total offerings include:
- Messaging Frameworks (AKA Brand Architecture)
- SEO Strategies (<4,000 monthly SEO clicks, new to content strategy)
- SEO Audits(>4,000 monthly SEO clicks, updating strategy)
- SEO Content Calendars
- Content Briefs for your in-house content creators
- Style Guides to nail brand voice and keep content consistent across the production team
Messaging Frameworks
Sometimes called a “brand architecture,” this is the SaaS version of a brand strategy. Once you’ve just achieved product/market fit, you can grow faster, make onboarding easier, and make your marketing stickier by setting the stage with this data-packed document that:
- Contains everything you need for consistent, smart messaging
- Defines your ideal customer persona (ICP)
- Maps the core problems faced by your ICP
- Documents brand pillars (emotional and functional benefits and features, plus brand ethos and beliefs)
- Positions your product among competitors (differentiating statements)
- Contains value proposition statements on features
- Dives into audience segmentation
- Sets voice and tone basics
- Categorizes research findings including core growth drivers
- Completes a competitive assessment with messaging gaps to exploit
- Creates multiple boilerplates for messaging
SEO Strategies + Audits
Whether it’s brand new, or an audit to refresh a changed company in a changed environment, SEO strategies include:
- Business and content goals aligned and KPIs of your SEO plan defined
- Customized meet-you-where-you-are recommendations based on website factors, age, authority, schema, links, and content organization needs
- A technical audit with a roadmap for execution
- Keyword research across your funnel stages
- Identifying or creating pillar pages to turn into SEO superstars
- Competitive analysis and keyword gap analysis
- A plan to execute, measure, document, and test content creation
Content Calendars + Briefs
Once you have a strategy, what happens first? And when? Content calendars set you up for 6 months with a schedule for what content to produce and when, keeping your linking strategy in mind for faster traction and a body of content that feeds off previous content for exponential growth.
- Briefs are simple, easy to understand documents for contractors to follow so your brand voice stays consistent and your content ranks simpler and faster (Bonus: they also save editor headaches).
- Content calendars are 6-month iterations on your content strategy, looking at what’s taking off, what’s the next priority, and what’s first in line for a revision that can amplify your growth faster than you ever thought possible.
- Lean, mean content: We believe in content that evolves over time. We don’t “make it and forget it.” We test it, then graduate it to a bigger role when it succeeds. We recycle, chop up, distribute, and revisit when statistics change. We make sure every piece gets every ounce of SEO juice it needs to power your growth.
Style Guides
Your consistent voice hammers home your core messaging in your own brand voice. With your own ethos. That resonates with your own ICP. Style guides are great tools to keep everyone on the same page, using the same voice to keep your whole content team aligned. They boost engagement and improve ROI. They include:
- Characteristics of your ICP that impact how they read and consume content
- Core content tenets (writing goals and principles)
- Specialized language for your audience (to use and to avoid)
- Names of your products, including how to properly spell and refer to them
- Voice and tone
- Legal concerns
- Guidance for different channels and types of content
- A Guide to linking and statistics
- Grammar and mechanics
- Formatting
- Titles and Headers
- How to use (and not use) emojis
Grow Faster with the Right Strategy from Kefi
Get the strategy you need to get your whole team on board for a faster, easier way to scale content. Want to get started? Get on our calendar to talk about your unique needs.
