What Should a Series A Blog Look Like?

What’s Normal for a Series A Blog?

We sampled 60 Series A company blogs in 2023 to find out who’s pulling ahead on content early. Even so, there’s a huge disparity between companies — it turns out, content marketing is a “must have” for some, while others find it’s not the marketing channel of their dreams.

A better question might be, “Does YOUR company need content marketing at this stage? How much? And what results should you expect?”

We’re breaking down what’s out there in the wild — from industry to industry. Who’s killing it? Who’s ignoring content? So what should a Series A blog look like?

The Industries of Series A Blogs

We sampled 60 companies from multiple industries. They included:

More Series A Companies with Blogs are B2B-Oriented

hi

Less than Half of Series A Companies Have a Content Strategy

hi

B2C Dominates Content Strategy

While B2B blogs were more likely to produce content, B2C blogs better strategize how their content gets seen. They’re more likely to win traffic and have active, engaged blogs with over 4,000 monthly views of blog content.

E-Learning and Project Management are Content Winners

Congrats to these B2B heavy hitters. While B2C blogs are more likely to strategize for content as a growth channel, that’s not always the case. In fact, some industries are bullish on content in the B2B space, with e-learning and project management tools leading the way.

Aerospace, drones, and cleantech are least likely to capitalize on their content marking and work to grow their blogs.

Who’s Knocking it Out of the Park on Content?

Some established brands are hitting itout of the park for traffic alone. In fact, we took these five companies OUT of our averages to get a realistic view of blog traffic for series A brands. Those brands were:

Big Players are Skewing the View of Series A Players

These five companies grossly out-traffic the average series A for traffic. With them, the average series A blog has an average of 135,765 monthly visitors.

More Realistic Averages are Easily Attainable for Companies with New Blogs

Without them, the average monthly traffic is 19,167.

Top Posts Average Under 1,000 Monthly Views

Here’s a look at the traffic and number of ranking secondary keywords for the top traffic articles, averaged across the 19 companies with a content strategy (excluding the top 5 outliers).

Note that just 2 of the top 5 companies have traffic on their top article garnering more than 1,000 monthly views. That’s incredibly low (but might be a great goal if they’re all targeted, enthusiastic potential clients).

What Does it All Mean?

1. New creators should side-step big players. Invest in keywords, niches, and content that differentiates, not imitates.
2. Are you wondering what your benchmarks should be? Companies that have committed to their blogs weekly for about a year average about 20K in monthly traffic. That’s a great place to start.
3. Get on Kefi’s calendar for a production partner focused on you.